Price of legos around the world
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Price of legos around the world rdnewman24 05-10-2008
Posted by rdnewman24 on May 18, 2008, 10:42 pm
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To thank you all and offer something back, I'm posting the results of
my research.

This was based on the retail costs of a 405-piece, large box of Lego
toy bricks, manufacturer=92s item number 6166.
This retails from the Lego website http://shop.lego.com/product/?p=3D6166&La=
ngId=3D2057
in the US as $24.99.

This analysis was based on the same concept as the Economist's Big Mac
index.
You can see http://www.economist.com/finance/displaystory.cfm?story_id=3D944=
8015
if you're not familiar with it.

US$

equiv. Exch. rate % Over/under
Local Exchange of local
based on of foreign
Location (currency) Retail Rate price local
price curr. value
-------------------------- ---------- -----------
------------ --------------- -----------------
Australia AUD         49.99        0.9540        47.69        0.5240         82.1
Austria EUR         24.99        1.5591        38.96        0.6414         143.1
Brazil BRL        129.00        0.6086        78.51        0.3183         91.2
Canada CAD         34.99        1.0034        35.11        0.7118         41.0
Czech Rep. CZK        719.00        0.0623        44.79        0.5579         -88.8
Denmark DKK        249.75        0.2090        52.20        0.4787         -56.3
Germany EUR         25.99        1.5591        40.52        0.6167         152.8
Ireland EUR         29.99        1.5591        46.76        0.5345         191.7
New Zealand NZD         59.99        0.7738        46.42        0.5383         43.7
Sweden SEK        299.50        0.1675        50.17        0.4981         -66.4
Switzerland CHF         39.90        0.9571        38.19        0.6544         46.3
U.K. GBP        19.99        1.9580        39.14        0.6385         206.7

Looks like you want to buy your legos in Denmark, Sweden, or the Czech
Republic.
The EU area appears to pay more than we do in the US for the same box.

Thanks again.

Richard


Posted by Anders Isaksson on May 19, 2008, 1:58 pm
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rdnewman24 wrote:
> Austria EUR 24.99 1.5591 38.96 0.6414 143.1
> Germany EUR 25.99 1.5591 40.52 0.6167 152.8
> Ireland EUR 29.99 1.5591 46.76 0.5345 191.7
> Denmark DKK 249.75 0.2090 52.20 0.4787 -56.3
> Sweden SEK 299.50 0.1675 50.17 0.4981 -66.4

Something seems fishy with your numbers. SEK 299.50 is EUR 32.26 which is
not that far away from the other EUR values, still Sweden gets -66.4 while
Ireland gets +191.7!? What's the definition of this over/under value?

The BigMac index gives Sweden +42, EU +22, Denmark +49, ie. all of them
plus.

In the US you pay 7.33 BigMacs for the box of Lego, in Sweden we pay 9.08
BigMacs for the same box (Denmark 9.00, EUR countries 8.19 - 9.83). How can
you say:

> Looks like you want to buy your legos in Denmark, Sweden, or the Czech
> Republic.

You definitely don't want to buy Lego in Sweden, the price is twice the US
price, I don't know about the wages, and the taxes are much higher. Perhaps
you should have an index "how many hours of actual work to be able to buy
the Lego box" instead?

--
Anders Isaksson, Sweden
BlockCAD: http://web.telia.com/~u16122508/proglego.htm
Gallery: http://web.telia.com/~u16122508/gallery/index.htm



Posted by rdnewman24 on May 26, 2008, 3:28 pm
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wrote:
>
> Something seems fishy with your numbers. SEK 299.50 is EUR 32.26 which is
> not that far away from the other EUR values, still Sweden gets -66.4 while=

> Ireland gets +191.7!? What's the definition of this over/under value?
>

Thanks for your comment. I indeed found an error in my calculations.
These should be more accurate and better match your intuition. 100%
over means that in the subject country, one pays twice the price in
the US. -10% would mean that one would pay 10% less than in the US.

(Sorry for the formatting, I'm posting this through a web client that
uses a proportional font)



US$ Legos Over/Under-
Price in May 18
equivalent implied valuation of
foreign Exchange of
foreign exchange the foreign
Location (currency) currency rate
price rate currency
(fx) S($/fx)
(US$) ($/fx) (%)
------------------------ ------------- ----------
---------- ----------- --------------
Australia (AUD) 49.99 0.9540
47.69 0.4999 90.8
Austria (EUR)         24.99 1.5591
38.96 1.0000 55.9
Brazil (BRL) 129.00 0.6086
78.51 0.1937 214.2
Canada (CAD) 34.99 1.0034
35.11 0.7142 40.5
Czech Rep. (CZK) 719.00 0.0623 44.79
0.0348 79.2
Denmark (DKK) 249.75 0.2090 52.20
0.1001 108.9
Germany (EUR) 25.99 1.5591
40.52 0.9615 62.1
Ireland (EUR) 29.99 1.5591
46.76 0.8333 87.1
New Zealand (NZD) 59.99 0.7738 46.42
0.4166 85.8
Sweden (SEK) 299.50 0.1675
50.17 0.0834 100.7
Switzerland (CHF) 39.90 0.9571
38.19 0.6263         52.8
U.K. (GBP) 19.99 1.9580
39.14 1.2501 56.6

So, yes, Sweden and Denmark pay about twice what we in the US pay,
and, yes, the U.S. seems to be the cheapest place to buy Legos. I'm
sorry that I was unable to find retail pricing for the exact same box
in Asian countries, that might have been interesting.

In any case, if you're in the U.S. and you know a child in Brazil,
help 'em out with some Legos.

Richard

Posted by rdnewman24 on May 26, 2008, 3:28 pm
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> wrote:
>
>
>
> > Something seems fishy with your numbers. SEK 299.50 is EUR 32.26 which i=
s
> > not that far away from the other EUR values, still Sweden gets -66.4 whi=
le
> > Ireland gets +191.7!? What's the definition of this over/under value?
>
> Thanks for your comment. =A0I indeed found an error in my calculations.
> These should be more accurate and better match your intuition. =A0100%
> over means that in the subject country, one pays twice the price in
> the US. =A0-10% would mean that one would pay 10% less than in the US.
>
> (Sorry for the formatting, I'm posting this through a web client that
> uses a proportional font)
>
> US$ =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0Legos =A0 =A0 =A0 =A0 =A0Over/Under-
> =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =
=A0Price in =A0 =A0 =A0May 18
> equivalent =A0 =A0 =A0implied =A0 =A0 =A0 =A0 =A0valuation of
> =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =
=A0foreign =A0 =A0 =A0 Exchange =A0 =A0of
> foreign =A0 =A0 =A0 =A0exchange =A0 =A0 the foreign
> Location (currency) =A0 =A0 =A0currency =A0 =A0 rate
> price =A0 =A0 =A0 =A0 =A0 =A0 =A0 rate =A0 =A0 =A0 =A0 =A0 =A0 =A0currency=

> =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 (f=
x) =A0 =A0 =A0 =A0 =A0 =A0 =A0S($/fx)
> (US$) =A0 =A0 =A0 =A0 =A0 =A0 =A0($/fx) =A0 =A0 =A0 =A0 =A0 =A0 (%)
> ------------------------ =A0 =A0------------- =A0 =A0----------
> ---------- =A0 =A0 =A0 =A0 =A0----------- =A0 =A0 =A0 --------------
> Australia (AUD) =A0 =A0 =A0 =A0 =A0 =A0 49.99 =A0 =A0 =A0 =A0 =A00.9540
> 47.69 =A0 =A0 =A0 =A0 =A0 =A0 =A00.4999 =A0 =A0 =A0 =A0 =A090.8
> Austria (EUR) =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A024.99 =A0 =A0 =A0 =A0 =A01.55=
91
> 38.96 =A0 =A0 =A0 =A0 =A0 =A0 =A01.0000 =A0 =A0 =A0 =A0 =A055.9
> Brazil (BRL) =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0129.00 =A0 =A0 =A0 =A0 =A00.60=
86
> 78.51 =A0 =A0 =A0 =A0 =A0 =A0 =A00.1937 =A0 =A0 =A0 =A0214.2
> Canada (CAD) =A0 =A0 =A0 =A0 =A0 =A0 34.99 =A0 =A0 =A0 =A0 =A0 1.0034
> 35.11 =A0 =A0 =A0 =A0 =A0 =A0 =A00.7142 =A0 =A0 =A0 =A0 40.5
> Czech Rep. (CZK) =A0 =A0 =A0719.00 =A0 =A0 =A0 =A0 =A0 0.0623 =A0 =A0 =A0 =
44.79
> 0.0348 =A0 =A0 =A0 =A0 =A079.2
> Denmark (DKK) =A0 =A0 =A0 =A0 =A0249.75 =A0 =A0 =A0 =A0 =A0 0.2090 =A0 =A0=
=A0 52.20
> 0.1001 =A0 =A0 =A0 108.9
> Germany (EUR) =A0 =A0 =A0 =A0 =A0 25.99 =A0 =A0 =A0 =A0 =A0 1.5591
> 40.52 =A0 =A0 =A0 =A0 =A0 =A0 =A00.9615 =A0 =A0 =A0 =A0 62.1
> Ireland (EUR) =A0 =A0 =A0 =A0 =A0 =A0 =A0 29.99 =A0 =A0 =A0 =A0 =A0 1.5591=

> 46.76 =A0 =A0 =A0 =A0 =A0 =A0 =A00.8333 =A0 =A0 =A0 =A0 87.1
> New Zealand (NZD) =A0 =A0 =A059.99 =A0 =A0 =A0 =A0 =A0 0.7738 =A0 =A0 =A0 =
46.42
> 0.4166 =A0 =A0 =A0 =A0 =A085.8
> Sweden (SEK) =A0 =A0 =A0 =A0 =A0 =A0299.50 =A0 =A0 =A0 =A0 =A0 0.1675
> 50.17 =A0 =A0 =A0 =A0 =A0 =A0 0.0834 =A0 =A0 =A0 100.7
> Switzerland (CHF) =A0 =A0 =A0 =A039.90 =A0 =A0 =A0 =A0 =A0 0.9571
> 38.19 =A0 =A0 =A0 =A0 =A0 =A0 0.6263 =A0 =A0 =A0 =A0 =A0 =A0 52.8
> U.K. (GBP) =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 =A0 19.99 =A0 =A0 =A0 =A0 =A0 1=
.9580
> 39.14 =A0 =A0 =A0 =A0 =A0 =A0 1.2501 =A0 =A0 =A0 =A0 =A056.6
>
> So, yes, Sweden and Denmark pay about twice what we in the US pay,
> and, yes, the U.S. seems to be the cheapest place to buy Legos. =A0I'm
> sorry that I was unable to find retail pricing for the exact same box
> in Asian countries, that might have been interesting.
>
> In any case, if you're in the U.S. and you know a child in Brazil,
> help 'em out with some Legos.
>
> Richard

Sorry again for the formatting, it wrapped on me.

Posted by Thomas Andersson on May 26, 2008, 12:30 pm
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rdnewman24 wrote:

> Looks like you want to buy your legos in Denmark, Sweden, or the Czech
> Republic.
> The EU area appears to pay more than we do in the US for the same box.

Buy Legos in denmark? who would ever have thought of that? ;)
BTW, both Denmark and Sweden are EU countries...

Best Wishes
Thomas



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